In a bold move to elevate Nigeria’s creative economy and cultural heritage, the Federal Government and the European Union have unveiled a landmark €20 million initiative focused on strengthening museum collaborations, film festivals, and the digital creative industries.

The announcement was made during a high level courtesy visit to the Minister of Art, Culture, Tourism and Creative Economy, Barrister Hannatu Musa Musawa, in Abuja by a European Union delegation led by EU Ambassador to Nigeria and ECOWAS, Mr. Gautier Mignot.

Described as a strategic partnership, the initiative aims to stimulate economic growth, create employment opportunities, and foster national unity through the promotion of Nigeria’s vast cultural assets.

“Culture is central to civilization and growth,” said Musawa. “We must harness our rich heritage to drive job creation and unify the nation.”
As part of broader nation-building efforts, the Minister also revealed plans for a “Unity Song” project, featuring top Nigerian artists to promote peace and address insecurity through music.

The meeting underscored the growing importance of international cultural exchange as a tool for development. Discussions also included plans for a Creative Economy Summit to bring key stakeholders together, align initiatives, and attract investment into Nigeria’s burgeoning creative sector.

Musawa stressed the need for data-driven policy and cultural data mapping to guide future interventions and ensure impactful use of resources.
Both the EU and Nigerian government reaffirmed their commitment to capacity building, digital skills training, and tailoring programs to Nigeria’s realities anchoring culture as a vital pillar in the country’s journey toward sustainable economic development.