Tanner Martin, the widely loved influencer known for his raw, humorous documentation of his cancer journey, has died at the age of 30, just weeks after welcoming his first child, a daughter named AmyLou, with his wife Shay Wright.
With nearly half a million followers, Tanner inspired the world by facing stage-four colon cancer with unshakable optimism, vulnerability, and wit. The news of his passing was delivered in a deeply moving pre-recorded video posted to his Instagram, where he had shared his highs and lows for five years.

“Hey, it’s me, Tanner. If you’re watching this, I am dead,” he began, offering a soft laugh in classic Tanner style.
In the video, he reflected on his life with immense gratitude:
“Life was awesome. I really enjoyed it while I was here.”
Despite the toll of his illness, his spirit remained unbreakable. He thanked his followers for standing by him and joked about being excited to reunite with late family members and “make fun of all you nerds” from the other side. Tanner admitted death was scary, but called it “a new adventure” and said he looked forward to what comes next.
In the wake of his passing, fans and well-wishers have rallied to support his young family raising nearly $500,000 to help Shay and baby AmyLou navigate the difficult road ahead.
Tanner Martin is being remembered not only as an influencer, but as a fearless storyteller, devoted husband, loving father, and a beacon of light who brought comfort and laughter to thousands during their darkest moments. His legacy lives on in the countless lives he touched and in the brave, beautiful way he said goodbye.