By Charles Pemu 
A prolonged and highly publicised online rift between prominent social media personalities, Blessing CEO (Okoro Blessing Nkiruka) and Saida Boj, has dominated conversations across Instagram and TikTok, transforming what was once a mentor-protégé relationship into a bitter feud. The saga, dubbed by many fans as a “mother and daughter gone wrong” scenario, highlights the intensity and volatility of social media celebrity clashes.
From ‘Mini-Me’ to Mortal Enemies
The conflict began following an initial period of camaraderie where Blessing CEO openly acknowledged similarities with Saida Boj, particularly their mutual trait of boldness. Blessing CEO even publicly referred to Saida Boj as her “mini-me,” signaling an intention to mentor the rising figure.
However, the goodwill swiftly dissolved following a sarcastic comment made by Blessing CEO on one of Saida Boj’s posts. The comment, which alluded to the path of “prostitution,” was taken as a profound slight, triggering a fiery exchange that escalated into a full-blown social media war.
Sources indicate that the disagreement has intensified far beyond typical online banter, with both figures utilizing their substantial platforms to trade heavy accusations and insults, leading to a spectacle described by followers as “dragging each other to hell.”
The intensity of the feud reached a peak when Blessing CEO reportedly issued a public threat, vowing to physically “beat Saidaboj when she sees her.” This promise of a real-life confrontation underscored the deeply personal nature of the conflict, moving the drama beyond mere digital rivalry.
Despite the highly visible nature of the conflict and the extensive coverage of the spat, reports regarding any official reconciliation or a direct apology from Saida Boj to Blessing CEO remain unconfirmed. The ongoing saga continues to be a point of fascination and controversy among followers of Nigeria’s social media scene.